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Childbirth from Men's Perspectives
Zavadilová, Šárka ; Sokolová, Věra (advisor) ; Jiroutová Kynčlová, Tereza (referee)
The diploma thesis deals with men's presence at childbirth. The aim of this work is to give a voice to men - fathers to tell the birth stories from their perspective. The theoretical part of the thesis provides a theoretical framework for the analysis of the construction of identities, the repertoires of fatherhood and gender relations in the family and presents a feminist critique of the childbirth discourses. The empirical part discusses methodology and methods of the research and includes the analysis of narrative interviews with fifteen fathers who were present at birth. The research of this diploma thesis answers following questions: how men talk about the experience of childbirth, how they construct their masculine identity and how they relate to fatherhood (parenthood) during narration. The aim of the research is also to identify their reasons for being present at childbirth, the roles they play at childbirth, and the importance they assign to this event. Key words: men's presence at childbirth, birth stories, fatherhood, masculine identities, hegemonic masculinity, childbirth
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Experiences of Vegan and Vegetarian Men Living in Turkey
Dinçer, Kemal ; Helman, Ivy Ann (advisor) ; Pavlík, Petr (referee)
Key words: Hegemonic masculinity, vegan, vegetarian, meat and men, masculinity. Although there have been many different academic studies on veganism/vegetarianism in recent years, there are limited studies specifically addressing vegan/vegetarian men. Considering the studies on this subject in Turkey, it is also seen that there is almost no research focusing on vegan and vegetarian men. This study aims to find the relation between men and meat and the role of this relationship in the experiences of vegan/vegetarian men in Turkey. Using hegemonic masculinity as a theoretical framework, I aim to illustrate if veganism/vegetarianism is popular among men in Turkey, in which environments and areas vegan and vegetarian men are exposed to negative experiences, what kind of reactions do they get in social environments and what institutions are directly or indirectly involved in the experience of vegan and vegetarian men. Additionally, my thesis researches the position of vegetarian and vegan men within Turkey-specific hegemonic masculinity practices. My work also specifically addresses the question of whether vegan and vegetarian men challenge this Turkey-specific hegemonic masculinity, and if so, how does the process take place.
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TV lifestyle magazines : the phenomen of masculinity, makeover and success
Horáčková, Lucie ; Reifová, Irena (advisor) ; Wolák, Radim (referee)
Diploma thesis "TV Lifestyle Magazines : Phenomenon of Masculinity, Makeover and Success" mostly deals with the concepts of life-style, taste, makeover a masculinity and their factual manifestation in particular television shows. In its theoretical part the thesis defines fundamental themes and concepts based on literature, especially according to Pierre Bourdieu, Dick Hebdige and Michel Foucault. The concept of life-style has gained much importance in contemporary society, because it's actually the style of life which has become the most important principle of social clustering. One of the first sociologists to reflect on the concept of life-style was Pierre Bourdieu. His conception of life-style is based on stratification and social inequalities. These inequalities are - according to Bourdieu - the product of deep structural inequalities underlying the society as a whole. The thesis also concerns with style as intentional communication, hegemony and resistence as perceived by Dick Hebdige. The body and the process of moulding it into the shape of disciplined bodies is the subject of another part of the thesis. Further on the thesis deals with the problem of body and masculinity, and above all with the process of building its image in the media. Two types of masculinity are defined; first hegemonic...
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Single parent from the perspective of single fathers
Rábová, Veronika ; Hasmanová Marhánková, Jaroslava (advisor) ; Pavlík, Petr (referee)
This thesis focuses on the topic of single-parent family, because this type of family, which are led only by one parent, is very relevant to our present social situation. In the context of current demographic trends related to the transformation of society in the perception of family and partner relationships, it can be assumed that their number will be continue to grow. Specifically this thesis is focused on single fathers, although many studies speaks of a certain percentage of single fathers in the Czech Republic, research on this topic has been carried out only a few times so far. For the most part, a woman is at the forefront of "incomplete" families. Single-parent family is perceived as a highly gendered experience, which is primarily related to women. The aim of this work was to find out what the experience of single parent looks like in the case of single fathers. This premise of this thesis is to explore what reasons have the fathers to choose to be single parents, what this type of commitment means for men, how they sign on their everyday life and especially how this type of primary care relates to the concept of hegemonic masculinity. Gender perspective thus provides a comprehensive insight into single-parent family and presents the perspective of the fathers themselves. For this purpose...
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Gender aspect of playing video games
Fousek Krobová, Tereza ; Reifová, Irena (advisor) ; Fárová, Nina (referee) ; Černohorská, Vanda (referee)
This dissertation deals with various gender aspects of playing computer games. It describes how gender stereotypes are connected with the level of production, content, and with the players themselves. In this sense, it shows that games are still created mainly by homogeneous male teams, in order to attract male players, they contain mainly male characters, while the female ones are created to be attractive to these ideal male players. However, the primary goal of this dissertation is to describe the different ways and intensities of the relationship with the avatar, the playable character in the game. The analytical part consists of two illustrative case studies, one concerning female heterosexual players, the other male heterosexual players. The basic premise is the fact that the player "plays gender" - that is, performs it similarly to social reality. However, this performance is not just a reconstruction and confirmation of hypothetically stable gender identities, but on the contrary their deconstruction ("playing with gender"). In this sense, the work pays particular attention to situations where the player and the avatar have different genders and the heterosexual player, therefore, identifies with the avatar but also objectifies him/her. This dissertation aims to emphasize the uniqueness of...
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Toxic Masculinity in Live Action Cinematography: The Big Bang Theory Case Study
Hiblerová, Adéla ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
This thesis is concerned with expressions of toxic masculinity in television acting, illustrated on the case study of the television show The Big Bang Theory. This work sets the term toxic masculinity in the context of masculinity studies and draws on the theory of hegemonic masculinity formulated by the Australian sociologist Raewyn Connell. Her theory assumes the existence of multiple, hierarchically ordered masculinities, with hegemonic masculinity - considered by some authors tobe synonymous with toxic masculinity - on top. This work also surveys the history of the representation of the male hero from the early days of American cinema up to the present, as the empirical section deals primarily with an American television show. Special emphasis is put on the "nerd" character, who represents non- hegemonic masculinity and thus does not tend to be associated with expressions of toxic masculinity, although he is also guilty of this behavior. The aim of this thesis was to use qualitative content analysis to identify manifestations of toxic masculine behavior by the nerd characters of the popular sitcom The Big Bang Theory and to determine how this behavior differs from that of the "jock" character, an embodiment of hegemonic masculinity. This research reached the conclusion that each of these two...
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Opposing concepts of masculinity in the communication of Fernet Stock and AXE and their reflexion by different generations of men
Ružičková, Judita ; Krobová, Tereza (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor's thesis focuses on different representations of masculinity in marketing communication targeting men. Cases presented are those of Fernet Stock and AXE brands, whose communications portray masculinity in starkly contrasting ways. Fernet Stock urges middle-aged men to resist societal changes and not to yield their traditional masculine toughness, whereas AXE attempts to encourage young men to be their true selves, even at the cost of breaking masculine stereotypes. The aim of the thesis is to deepen the understanding of male self-identified views of masculinity, how they differ from one generation to another, and how well these correspond to the representation in the studied cases of marketing communication. The research is guided by existing theoretical concepts of masculinity, using the theory of hegemonic masculinity by Australian sociologist Raewyn Connell as a basis. The thesis is conducted as a qualitative research, using the method of thematic analysis of semi- structured interviews with members of both target groups, middle-aged and young men, respectively.
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Single parent from the perspective of single fathers
Rábová, Veronika ; Hasmanová Marhánková, Jaroslava (advisor) ; Pavlík, Petr (referee)
This thesis focuses on the topic of single-parent family, because this type of family, which are led only by one parent, is very relevant to our present social situation. In the context of current demographic trends related to the transformation of society in the perception of family and partner relationships, it can be assumed that their number will be continue to grow. Specifically this thesis is focused on single fathers, although many studies speaks of a certain percentage of single fathers in the Czech Republic, research on this topic has been carried out only a few times so far. For the most part, a woman is at the forefront of "incomplete" families. Single-parent family is perceived as a highly gendered experience, which is primarily related to women. The aim of this work was to find out what the experience of single parent looks like in the case of single fathers. This premise of this thesis is to explore what reasons have the fathers to choose to be single parents, what this type of commitment means for men, how they sign on their everyday life and especially how this type of primary care relates to the concept of hegemonic masculinity. Gender perspective thus provides a comprehensive insight into single-parent family and presents the perspective of the fathers themselves. For this purpose...
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The Change of Product Placement and its Influence on the Maskulinity of James Bond character
Vokatá, Gabriela ; Krobová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis focuses on the change of product placement and its influence on the masculinity of James Bondy characters. In the theoretical part is first described gender theory, gender socialization and gender stereotypes. Attention is also paid to masculinity, especially to the concept of hegemonic masculinity, and after that the work is focused on the relationship of gender in media and advertising. Then the concept of product placement in marketing communication, its types and psychological aspects are presented. The work also deals with product placement efficiency and examples that are given. Based on the theory of the first two chapters, the third part describes James Bond's masculinity, the chapter focuses on two different actors, Bond's representatives. The content and descriptive analysis in the practical part describes product placement in selected audiovisual material. These are four film adaptations of Ian Flemig's novels: Golden Eye (1995), Tomorrow Never Dies (1997), Casino Royale (2006) and Skyfall (2012). At the end of the thesis, the author assesses the knowledge from the practical part. The aim of this thesis is to find out if the change of product placement influences masculinity od James Bond character.
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The Change of Product Placement and its Influence on the Maskulinity of James Bond character
Vokatá, Gabriela ; Krobová, Tereza (advisor) ; Rosenfeldová, Jana (referee)
This bachelor thesis deals with the change of product placement and its influence on the masculinity of James Bondy characters. In the theoretical part is first described gender theory, gender socialization and gender stereotypes. Attention is also paid to masculinity, especially to the concept of hegemonic masculinity, and after that the work is focused on the relationship of gender in media and advertising. Then the concept of product placement in marketing communication, its types and psychological aspects is explained. The work also deals with product placement efficiency and examples that are given. Based on the theory of the first two chapters, the third part describes James Bond's masculinity, the chapter focuses on two different actors, Bond's representatives. The content and descriptive analysis in the practical part describes product placement in selected audiovisual materials. These are four film adaptations by Ian Flemig's novels: Golden Eye (1995), Tomorrow Never Dies (1997), Casino Royal (2006) and Skyfall (2012). At the end of the thesis, the author assesses the knowledge from the practical part. Product placement is an effective marketing tool, and therefore more emphasis is placed on the efectivity and not on original character of James Bond.
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